Indonesian-born designer & strategist with 3+ years in UI/UX and 7+ years in business strategy. Specializing in AI-driven research and user-centered design for Web3 and enterprise tech. From building safety apps at Ohceans to shaping crypto's future at SerMorpheus—bridging design, innovation, and growth.

I’ve been passionate about reading since childhood, with J.R.R. Tolkien’s books as my all-time favorites. This love for stories led me to study Library and Information Science in college. However, I found myself drawn to the flexibility of sales and marketing. In 2019, while working in Business Development at a startup, I led a website revamp project—and that’s when I discovered my passion for UI/UX design. Since then, I’ve fully pivoted into product design, focusing on creating intuitive and user-centered digital experiences.